Play Your Cards!

AUX Cards are how artists claim their Intellectual Property. Throughout each year, artists and brands collect AUX FLOW vouchers which can be redeemed for approved business and personal expenses.

AUX counts flat-rate Content Costs for every piece of text, photo, audio or video nominated to the network.

Content Costs reflect the creative and logistic effort required to upload original content to social media.

Content Costs are calculated based on the format and size of a piece of content at the time it was added to the network:

• TEXT - Text content is worth $.24/280 characters, or a little under a quarter per Tweet.
• PHOTO - Photo content is worth $.49/3 photos, or a little over $.15 per frame.
• AUDIO - Audio content is worth $.74/3 minutes, or about ten dollars for 13 songs.
• VIDEO - Video content is worth $.99/90 seconds, or about two dollars per music video.

The engagement data of all nominated content is tracked on the AUX Chain and is updated on a daily, weekly, monthly and annual basis.

Engagement Value reflects the interest gained by a piece of content in the time since it was added to the AUX Chain.

For the 2022 AUX Chain, engagement value will be calculated as follows:

• $.001/follower
• $.01/impression
• $.10/view
• $.01/like
• $.02/comment
• $.03 X (sharer’s followers/1000)/share